by Michelle Mason | 10 Aug, 2026
Access to artificial intelligence is rapidly becoming commonplace. Businesses can use the same leading models, generate similar types of content and automate many of the same tasks. Simply having AI will not provide a lasting competitive advantage. The differentiator...
by Michelle Mason | 20 Mar, 2026
I’ve seen phrases like “AI slop” and “AI;DR” (AI didn’t read) appear in comments and replies to content online a lot recently. People dismissing a comment by asking “did you use AI to write this?” rather than engaging with the substance of the argument. It has...
by Michelle Mason | 1 Apr, 2024
Generative AI is at the start of its development, and as it matures and improves its benefits will continue to increase. It’s a case of the old moniker, ‘If you’re standing still, you’re getting left behind.’ Embrace the power and possibilities of generative AI now to...
by Michelle Mason | 31 Aug, 2023
The age of AI (Artificial Intelligence) is here, reshaping industries and economies globally. According to research by McKinsey & Company, generative AI technologies have the potential to create between $2.6 trillion to $4.4 trillion in annual value. For small...
