The end of the myth of easy When ChatGPT was released in November 2022, it made powerful AI feel instantly accessible. For many people, that was the first shock: not that AI existed, but that almost anyone with a browser and a prompt could use it. The first phase of...
AI in Organisations
AI Is Becoming Ubiquitous. Knowing How to Apply It Well Is Not
Access to artificial intelligence is rapidly becoming commonplace. Businesses can use the same leading models, generate similar types of content and automate many of the same tasks. Simply having AI will not provide a lasting competitive advantage. The differentiator...
“AI Slop” Is Not a Quality Problem. It’s a Trust Judgement
I’ve seen phrases like “AI slop” and “AI;DR” (AI didn’t read) appear in comments and replies to content online a lot recently. People dismissing a comment by asking “did you use AI to write this?” rather than engaging with the substance of the argument. It has...
Benefits of Generative AI
Generative AI is at the start of its development, and as it matures and improves its benefits will continue to increase. It’s a case of the old moniker, ‘If you’re standing still, you’re getting left behind.’ Embrace the power and possibilities of generative AI now to...
AI Marketing: The Secret Weapon for Small Business
The age of AI (Artificial Intelligence) is here, reshaping industries and economies globally. According to research by McKinsey & Company, generative AI technologies have the potential to create between $2.6 trillion to $4.4 trillion in annual value. For small...




