by Michelle Mason | 16 Aug, 2026
The end of the myth of easy When ChatGPT was released in November 2022, it made powerful AI feel instantly accessible. For many people, that was the first shock: not that AI existed, but that almost anyone with a browser and a prompt could use it. The first phase of...
by Michelle Mason | 10 Aug, 2026
Access to artificial intelligence is rapidly becoming commonplace. Businesses can use the same leading models, generate similar types of content and automate many of the same tasks. Simply having AI will not provide a lasting competitive advantage. The differentiator...
by Michelle Mason | 2 Aug, 2026
Why short AI-generated scenes are finding a practical role in live-action advertising and branded video AI video is easy to dismiss. Much of what reaches social media is visibly synthetic, while the strongest work appears beyond the budgets of most agencies and...
by Michelle Mason | 20 Mar, 2026
I’ve seen phrases like “AI slop” and “AI;DR” (AI didn’t read) appear in comments and replies to content online a lot recently. People dismissing a comment by asking “did you use AI to write this?” rather than engaging with the substance of the argument. It has...
by Michelle Mason | 5 Apr, 2025
Our mental health support platform leverages cutting-edge artificial intelligence that fundamentally rethinks how digital therapeutic tools adapt to individual users. Unlike conventional chatbots that apply one-size-fits-all algorithms, our technology develops a...
