● Insights · Evidence-led
Insights
Evidence-led analysis of AI strategy, human–AI work, AI video and private on-device systems.
When AI Delegation Becomes Abdication
AI delivers value when it supports human judgement, not when we abandon control of the reasoning, scrutiny and decisions that matter.
AI Is Becoming Ubiquitous. Knowing How to Apply It Well Is Not
Access to artificial intelligence is rapidly becoming commonplace. Businesses can use the same leading...
How AI Now Makes Ambitious Video Commercially Viable
Why short AI-generated scenes are finding a practical role in live-action advertising and branded video AI...
“AI Slop” Is Not a Quality Problem. It’s a Trust Judgement
I’ve seen phrases like “AI slop” and “AI;DR” (AI didn’t read) appear in comments and replies to...