by Michelle Mason | 9 May, 2023
Businesses that go beyond traditional marketing methods and try new things are more likely to stand out, keep existing customers and attract new customers. A well-crafted content marketing strategy can help you authentically engage with and educate your audience while...
by Michelle Mason | 20 Apr, 2023
Blog The Power of Data Analytics at Ocado: A Case Study Ocado, the online grocery retailer, started in 2000 and today is one of the UK’s most trusted and respected brands. It sells groceries from Morrisons, M&S and Waitrose in addition to its own sourced products....
by Michelle Mason | 15 Mar, 2023
Harnessing The Power of Data Analytics for SMEs Small and medium-sized enterprises (SMEs) make up 99.9% of all UK businesses and 60% of employment. Many SMEs operate in areas of high specialisation, and this is their strength. However, SMEs face understandable...